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| Event: | [UPDATED] Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge |
| | Venue: | Luxe Sunset Hotel, 11461 Sunset Boulevard, Los Angeles, CA, United States of America |
| | Date: | 07/24/08 To 07/24/08 |
| | Summary: | Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge will take a comprehensive look at the cable industry's attempts to fend off its leading rivals and generate fresh revenues by deploying next-generation video technologies. | |
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| | Description: | Drawing on exclusive new research conducted by Heavy Reading over the past year, Cable Next-Gen Video Strategies sessions will focus on cable companies' efforts to protect their core video franchise and drive new revenue streams through a wide variety of measures - including reclaiming analog spectrum, introducing switched digital video (SDV) technology, expanding HDTV content, crafting more VOD services, adopting more efficient digital compression standards, building new set-top navigation software, delivering more time-shifted programming, and serving up targeted TV advertising.
Cable Next-Gen Video Strategies will also address cable operators' attempts to prepare for the nation's digital TV transition in Feb. 2009 by wooing over-the-air viewers to cable, installing low-cost digital set-top boxes in subscribers' homes, switching to all-digital delivery, carrying local broadcast stations in both analog and digital format, and making room for broadcasters' HD signals, among other steps. In addition, the event will cover the video equipment development, testing, and introduction strategies of the major tech manufacturers. Light Reading editors and Heavy Reading analysts will work with equipment vendors and leading MSOs to put together the industry's most extensive event on next-gen video technologies yet. | |
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| | WebSite: | Click here for more information. | |
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